The challenge
LuminarTrade connects European sports, fashion and footwear brands with the best supply chain experts and producers in the Far East. The aim of the video production was to convey this complex message in a clear, quickly understandable and emotionally tangible way: How AI accelerates processes, optimizes designs and creates a seamless bridge between Europe and Asia.
Our task
The challenge for VIZBURG was to translate the client's vision into a photorealistic 3D world - without existing 3D data. We developed a complete set of virtual environments:
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the interior of a sewing studio,
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the showroom with finished products,
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clothing and accessories,
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as well as an AI avatar on which garments could be simulated and tested.
The approach
To authentically depict this world, we immersed ourselves in the processes of the textile and fashion industry. From the fabric library to the virtual fitting room: every detail was modeled, animated and integrated into the story. The result is a 3D animated film that shows how LuminarTrade uses AI to speed up supply chains, create transparency and relieve the burden on brands.
The result
A dynamic video that gets to the heart of the core message: Less effort for the brand - more speed in the market. LuminarTrade is presented as an innovative bridge builder between Europe and Asia - clear, understandable and memorable.
